Communication strategies are all about CONTENT.
Relevant content attracts the right people at the right time. That's why content is the foundation of the Inbound Marketing concept.
Inbound gets the right people's attention through relevant content. It helps potential customers find you and your brand/service through channels such as blogs, search engines, and social media, instead of you pushing your offer to the customer. By providing your prospects with customized content, you can easily nurture them to become your customers.
In other words, inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
The entire process works in the following 4 stages:
- Attracts strangers who are potential clients.
- Converts visitors into leads by offering personalized content and answering their needs.
- Transforms leads into customers by closing the right leads at the right time.
- Provides experience. Delights and engages your customers in order to make them feel special.